Forbes
"In June, likely to the excitement of foodies dedicated to a plant-based lifestyle, Ammazza announced a new all-vegan menu.
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In just one week the campaign resulted in over 343,000 impressions, 786 comments, 3,388 likes, and 591 shares across Ammazza's Facebook and Instagram social accounts. The end result was a significant boost of their vegan percentage of product sales from 3% to 11%, accounting for over $434,000 in additional sales the first calendar year, and was featured in countless sources of earned media such as Forbes, Thrillist, Eater, and more.
Through our strategy and Ammazza's incredible team we helped a comapny who had been closed for almost two years claim their spot among Atlanta's best businesses. In the process we overthrew their main competetior and 10-year repeat winner, Antico Pizza Napoletana, to claim "Best Pizza" in Creative Loafing's Best of Atlanta 2019.
But we didn't stop there
Ammazza tastes better with Butter.ATL
Butter.ATL is Atlanta's official culture channel born out of the realization there is shockingly little media produced by and for Atlantans.
Ongoing series like Atlannapedia work to define culture from A-Z one letter at a time with the help of Atlanta legends like Killer Mike, Ale Sharpton, and many more. No topic is off limits from gentrified BBQ to a spirited debate about Atlanta's most influential musicians, Butter.ATL is masterful at driving conversation through videos, graphics, interviews, illustrations and more that capture the essence of Atlanta.
Modern brands win by not only appearing in media, but by creating it themselves. The good people of Butter.ATL worked alongside Ammazza to produce a social content series about everyone's favorite food..pizza and create Atlanta's very first pizza week. Check out some of the content below:
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